Louis Vuitton Malletier à Paris (LVMH), more commonly known simply as Louis Vuitton, opened its first store in Paris on Rue Nueve des Capucines way back in 1854. More than a hundred and fifty years later it is still very much famous with its leather goods considered as a status symbol all over the world.
When the first Vuitton store opened in Japan in 1978 they expected the product to take off but never anticipated as warm a welcome as they got. In fact by the 1980s Vuitton sales in Japan alone accounted for nearly half of the ENTIRE revenue of the company. To this day Loius Vuitton is more like a cult phenomenon among Japanese females instead of just a popular but passing trend. Sales in Japan stil account for an estimated 55% of all sales. According to Akira Miura, chief editor of a fashion paper in Japan, “Almost every grown-up Japanese woman already owns at least one Louis Vuitton item.” But even then people continue on buying more Vuitton items, after all a single Vuitton trunk in your closet looks incredibly lonely.